Singapore Pools is a state-owned gaming operator set up in 1968 to counter illegal gambling activities and provide a trusted, secure and responsible betting alternative for Singaporeans. It is a not-for-profit organisation, with surplus revenue channelled through its parent company Tote Board for donations and worthy causes that benefit the public.
The company has over 300 outlets and retail points, allowing people to buy lottery tickets and bet on sports events. Its roster of products has grown over the years, ranging from Toto, Singapore Sweep and 4D to sports betting and horse racing. Its sports betting services include pre-match and live odds on major football matches, motor racing and more.
In its 2019/2020 financial year, Singapore Pools collected close to S$9bn in total lottery and sports bet revenue. Of that, 70% was returned to winners, 22% was taxed and 5% went towards Tote Board for re-directing to arts, community development, charity, education, health and sports sector projects.
Yeo and his team realised that the existing customer touchpoints were very traditional and counter-service based, and needed to be modernised to meet evolving expectations. To drive change and make the company more innovative, they worked with Collective Campus to deliver two one day tech crash courses for 40 staff members. These courses covered ideation methods, innovation theory and emerging technologies.
Its website is super user-friendly and intuitive, so you’ll be able to navigate it easily from the first second you open it. It offers a wide range of bet types, including 1X2, Asian Handicap, Pick the Score, Total Goals, Last Goal Scorer and Halftime-Full Time. You can also place bets on specials, which are bets that cover all the games in a tournament.
You can sign up for an account with Singapore Pools via their online form or using SingPass MyInfo, the latter being the preferred option as no document is required. The site will verify your identity and will notify you within two days if your account is approved.
If you’re looking for a new and exciting way to bet, Singapore Pools is a great choice. It’s safe, legal and offers competitive odds on a variety of events. It’s also available on Android and iOS mobile devices, making it easy to use.
The website of Singapore Pools is super-user-friendly and intuitive, so you’ll never have any trouble navigating it. Its selection of betting markets is impressive, and the company is highly trusted and valued by punters. Its security measures are high, too. Moreover, it offers a mobile app that makes it even easier to bet on your favorite games. It also offers the best in customer service.